{"id":23614,"date":"2025-10-07T10:03:29","date_gmt":"2025-10-07T16:03:29","guid":{"rendered":"https:\/\/antiochpizzashop.com\/franchise\/?p=23614"},"modified":"2025-10-07T13:27:34","modified_gmt":"2025-10-07T19:27:34","slug":"papa-murphys-pizza-franchise-opportunity","status":"publish","type":"post","link":"https:\/\/antiochpizzashop.com\/franchise\/papa-murphys-pizza-franchise-opportunity\/","title":{"rendered":"Antioch Pizza Shop vs Papa Murphy&#8217;s\u00ae Pizza"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you&#8217;re considering investing in a pizza franchise, two names you might be evaluating are Antioch Pizza Shop and Papa Murphy\u2019s. Each offers a compelling model, but they\u2019re very different in format, cost, flexibility, and long-term growth potential. In this post, we\u2019ll compare both brands side by side &#8211; costs, support, revenue, market fit &#8211; to help you decide which may align best with your goals.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the Brands?<\/span><\/h2>\n<p><b>Antioch Pizza Shop<\/b><span style=\"font-weight: 400;\"> is a regional brand founded in 1977 in Illinois. For decades it operated as a single restaurant, then in 2016 began franchising. Their appeal lies in combining the charm and community focus of a hometown pizzeria with business systems that support consistency, quality, and growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They offer a menu of pizza, fresh salads, pastas, sandwiches, etc., using hand-kneaded dough, quality cheeses, fresh produce, and their secret sauce. They also aim to be deeply embedded in their communities through fundraising, local events, etc.\u00a0<\/span><\/p>\n<p><b>Papa Murphy\u2019s<\/b><span style=\"font-weight: 400;\"> is a much larger, more established name; it operates in the \u201cTake \u2019N\u2019 Bake\u201d category of the pizza industry. Founded via a merger in the mid-1990s, today it has over 1,000 units in the U.S., Canada, and other locations. Its model is distinct: customers take home pizzas baked at home rather than dine in or pick up fully baked pizzas.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Format &amp; Operational Model<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When comparing franchise models, Antioch Pizza Shop delivers far greater flexibility and customer appeal than Papa Murphy\u2019s.<\/span><\/p>\n<p><b>Antioch Pizza Shop<\/b><span style=\"font-weight: 400;\"> gives franchisees the ability to operate in a format that fits their goals and market. Owners can choose from a full-service dine-in restaurant, a takeout and delivery-focused location, an express format with a smaller footprint, or even a mobile food truck. This variety allows entrepreneurs to scale strategically, starting lean and growing over time,\u00a0 while appealing to different types of consumers, from families dining out to busy professionals ordering on the go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The model also puts owners at the center of their communities. Antioch restaurants become local gathering places, hosting fundraisers, supporting schools, and serving as neighborhood staples. That kind of brand affinity is hard to replicate with national chains.<\/span><\/p>\n<p><b>Papa Murphy\u2019s<\/b><span style=\"font-weight: 400;\">, by contrast, is locked into the \u201cTake \u2019N\u2019 Bake\u201d model, where customers pick up raw pizzas to cook at home. While this reduces equipment needs, it limits the experience and convenience for customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today\u2019s pizza consumers increasingly expect either dine-in or fully prepared delivery options. Papa Murphy\u2019s stores also miss out on additional revenue streams like dine-in beverages, catering, and community events.<\/span><\/p>\n<p><b>In short:<\/b><span style=\"font-weight: 400;\"> Antioch offers more flexibility and broader consumer reach, while Papa Murphy\u2019s restricts franchisees to a niche model that may not resonate in all markets.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Support, Training &amp; Brand Value<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Both brands provide training, but Antioch Pizza Shop puts owners on a path to operate efficiently and build loyal customer bases quickly.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Franchisees receive end-to-end support:<\/b><span style=\"font-weight: 400;\"> site selection, restaurant design, vendor connections, menu training, and marketing guidance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Because formats like express shops and food trucks require smaller teams, owners spend less time dealing with staffing headaches and more time focusing on profitability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Antioch culture emphasizes community connection and consistent quality, which helps build loyalty even in competitive markets.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Papa Murphy\u2019s does offer established systems and national recognition, but its brand value is tied tightly to the Take \u2019N\u2019 Bake concept. This makes marketing less flexible and positions the business as more transactional, a pizza picked up cold rather than a restaurant experience customers can engage with.<\/span><\/p>\n<p><b>Bottom line:<\/b><span style=\"font-weight: 400;\"> Antioch\u2019s support helps you build a local brand people root for, while Papa Murphy\u2019s locks you into a concept with less opportunity to connect meaningfully with customers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Revenue Potential &amp; Profitability<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Here the numbers speak for themselves:\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Antioch Pizza Shop<\/b><span style=\"font-weight: 400;\">: Average revenues are estimated at a little over $1 million + per store (based on 6 dine-in restaurants and one take out restaurant). With less marketing fees and expenditure requirements, franchisees keep more of what they earn while tapping into multiple revenue streams (dine-in, delivery, catering, and even food truck events). Potential for higher ticket averages from full meals, drinks, and sides further boost margins.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Papa Murphy\u2019s<\/b><span style=\"font-weight: 400;\">: Average unit volume in 2024 was $688,133 per store \u2014 substantially lower than Antioch\u2019s figures. Because products are unbaked, check sizes are smaller, margins are tighter, and there are fewer upselling opportunities.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Antioch Pizza not only has a higher revenue average, but it also gives owners more levers to pull for profit growth.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Market Fit &amp; Strategic Considerations<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Antioch Pizza Shop adapts to <a href=\"https:\/\/antiochpizzashop.com\/franchise\/available-markets\/\">markets of all sizes<\/a> and demographics.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Suburbs and small towns<\/b><span style=\"font-weight: 400;\">: Antioch\u2019s smaller express or food truck models allow entry into communities that can\u2019t support a big chain presence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Urban centers<\/b><span style=\"font-weight: 400;\">: Delivery and takeout formats make Antioch competitive with national chains in high-traffic areas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Community settings<\/b><span style=\"font-weight: 400;\">: Full-service locations thrive as local gathering spots, giving Antioch a unique role in the market.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Papa Murphy\u2019s, on the other hand, is most effective in suburban retail strips where the Take \u2019N\u2019 Bake concept is already understood. In areas where consumers expect fast delivery or dine-in convenience, the model struggles to compete.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, Antioch\u2019s flexibility allows it to fit more markets, while Papa Murphy\u2019s is limited to a narrower niche.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Which Franchise Is Best for Whom?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Antioch Pizza Shop is the stronger choice for entrepreneurs who:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Want higher revenue potential and multi-stream income (dine-in, takeout, delivery, catering, mobile).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Value a community-focused business that becomes a local favorite.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Want flexibility in choosing a format that matches their budget and growth goals.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Papa Murphy\u2019s may appeal to entrepreneurs who:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prefer a very narrow, simplified model.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Want to lean on legacy name recognition rather than build a community brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are comfortable with a lower revenue potential and a limited customer base.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">So, Antioch Pizza Shop or Papa Murphy\u2019s?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When comparing Antioch Pizza Shop vs Papa Murphy\u2019s, the difference is clear: Antioch offers the opportunity for higher revenue opportunities, stronger community engagement, and far more flexibility in format and market fit. Papa Murphy\u2019s relies on a Take \u2019N\u2019 Bake model that limits growth and misses out on today\u2019s consumer preferences for dine-in and delivery convenience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For entrepreneurs looking to build a scalable, profitable, and community-rooted business, Antioch Pizza Shop stands out as the smarter investment.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re considering investing in a pizza franchise, two names  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":23210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Papa 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